Transcend the giants, unleash your creativity 

“Passion is one great force that unleashes creativity, because if you are passionate about something, then you are more willing to take risks.”  

                                      -Yo-Yo Ma

No matter in which field you are, you always face competition from others. You have to transcend them to become successful and that’s when your creativity comes out. When you compete with existing players, you have to think in a different manner and adopt a new strategy. That’s what we call creativity.

You can’t succeed until you have something which differentiates you from others. It takes perseverance and innovation to surpass your competitors. You have to look at things in a different way. Just connect all the things and there you are. Creative people don’t just do. They just see something and move in that direction. Only creative people are able to cope up with the changes. They always bring something out of the box and that makes them stand out in the crowd. They don’t follow the norms, they create theirs. 

All the companies that are successful used creativity as a weapon to survive in the market. They have always searched for new ways to promote business and other marketing strategies like product designing, branding, packaging, distributing it and reaching out to the market. They didn’t rely on the status quo which made them different from their competitors and that’s why, they were able to transcend them. 

It’s not about having an idea, it’s about implementing it. Creative people apply their skills aesthetically which makes them successful. Being successful doesn’t always mean that they didn’t fail. It means that they fail but didn’t give up. They have both imagination and guts to turn it into reality. They believe in the saying:

“Don’t be satisfied with stories, how things have gone with others. Unfold your own myth.”

Jalaluddin Rumi, The Essential Rumi

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